During the design phase Bill Burrows and the BID design team will explore a vast number of potential directions. However, will only select the most suitable ideas for presentation based on the agreed upon strategic goals.
A formal presentation document is then prepared. This shows each logo design individually along with supporting images of the design in use. This will allow you to visualise the identity in a real life setting. Bill will also include supporting notes with each option to explain how the objectives have been met.
The logo presentation document, along with the advice provided will allow you to select the most suitable logo or symbol for your business. This will also give you confidence that the logo designed for you will perform.
Once the logo has been agreed, the artwork will be refined and finalised. A kit of logos will then be created allowing you to use your new brand identity across web and print. Full copyright ownership of the final logo design will also be transferred so you can use your new logo as you wish without worry.
CMYK version – Full colour printing is made up of only 4 colours: Cyan, Magenta, Yellow and Black. These 4 colours mix together to build up any images you can imagine. You will need this format when you require printed material that displays full colour images on the same page. Provided in Vector (Ai/PDF/EPS) format.
Pantone colour version – Ideal for single colour literature, pens and stationery where print costs are limited, or where precise colour application is required. This will be provided in Vector (Ai/PDF/EPS) format.
Pure black version – Like it says, this version is pure black version of your logo. This is ideal for black and white, or single colour documents. Provided in Vector (Ai/PDF/EPS) format.
Pure white knockout – Want to use your logo over a dark photo, or on a solid dark colour? A white version solves colour and visibility issues to give the best result. Provided in Vector (Ai/PDF/EPS) format.
RGB version – Unlike print colours, screen colours are made up of Red, Green and Blue, mixing the light of each colour to make up the full colour spectrum. Your logo will be provided as an optimised Jpeg file format, and transparent PNG, as well as SVG, which is a vector version for digital use.
Penelopes Secret Garden – Logo, packaging, store interior design.
Card Hanky – Brand Identity.
Market U – Brand Identity.
Likely App – Brand Identity.
Luminance – RMIT Photography – Graduate Exhibition Identity.
Bellamy Jean – Brand Identity.
Green Seed Ventures – Brand Identity.
Eye Connect – Brand Identity.
ieinstein – Brand Identity.
Office of Small Business Canberra– Brand Identity.
Lodestar – Brand Identity.
dZhon – Brand Identity.
Wookey Park – Brand Identity.
McGillicuddies – Brand Identity.
Guernica Olive Oil – Brand Identity.
R Porter Investor Relations – Brand Identity.
villaFi Seminyak, Bali – Brand Identity.
Joe Strummer Foundation London – Brand Identity.
New Water – Brand Identity.
Magnificent – Brand Identity.
Baringo Regional Food and Wine – Brand Identity.
Indian Aussies – Brand Identity.