Brand Identity - Burrows Interactive
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Brand Identity. Brand Transformation.

Brand Identity. Your company DNA – it encompasses ideas, values, ethics and philosophy.

How does our identity design process work?

During the design phase Bill Burrows and the BID design team will explore a vast number of potential directions. However, will only select the most suitable ideas for presentation based on the agreed upon strategic goals.

A formal presentation document is then prepared. This shows each logo design individually along with supporting images of the design in use. This will allow you to visualise the identity in a real life setting. Bill will also include supporting notes with each option to explain how the objectives have been met.

The logo presentation document, along with the advice provided will allow you to select the most suitable logo or symbol for your business. This will also give you confidence that the logo designed for you will perform.

Once the logo has been agreed, the artwork will be refined and finalised. A kit of logos will then be created allowing you to use your new brand identity across web and print. Full copyright ownership of the final logo design will also be transferred so you can use your new logo as you wish without worry.

Our Brand Identity development process includes:

Brand Immersion – User Group research analysis
Creative Concept iteration Development and analysis
Design Art Direction Photography Management
Digital Artwork for all platforms


We are experienced at working with organisations of all sizes to design a memorable and meaningful Brand Identity. But even more importantly, we don’t just stop at brand creation. We can roll out your new look to every aspect of your business to ensure consistency across the marketing mix.

We can build a Brand Identity System that synthesises all of this information into visual language. The connections with a Brand are no longer coming from a single connection point. We will help you build a Brand Image – using the new tools devises, platforms that will maximise the creative and communication opportunities available to us.


Your logo design package will include the following files:

CMYK version – Full colour printing is made up of only 4 colours: Cyan, Magenta, Yellow and Black. These 4 colours mix together to build up any images you can imagine. You will need this format when you require printed material that displays full colour images on the same page. Provided in Vector (Ai/PDF/EPS) format.

Pantone colour version – Ideal for single colour literature, pens and stationery where print costs are limited, or where precise colour application is required. This will be provided in Vector (Ai/PDF/EPS) format.

Pure black version – Like it says, this version is pure black version of your logo. This is ideal for black and white, or single colour documents. Provided in Vector (Ai/PDF/EPS) format.

Pure white knockout – Want to use your logo over a dark photo, or on a solid dark colour? A white version solves colour and visibility issues to give the best result. Provided in Vector (Ai/PDF/EPS) format.

RGB version – Unlike print colours, screen colours are made up of Red, Green and Blue, mixing the light of each colour to make up the full colour spectrum. Your logo will be provided as an optimised Jpeg file format, and transparent PNG, as well as SVG, which is a vector version for digital use.

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Indian Aussies – Brand Identity.